Job Purpose
Responsible for the development and implementation of marketing activity for Urban Village Group, the Marketing Manager will work with all departments to ensure the Group positions their products and services to the internal and external marketplaces effectively. This role will require a blend of leadership and activity management that supports all Group entities, managing brand continuity across multiple platforms in line with our corporate branding strategy.
Principal Accountabilities
- Developing the marketing strategy for new scheme releases;
- PR company liaison;
- Arrange imagery/CGI production for developments;
- Company brochure production;
- Website maintenance;
- PPC Management liaison;
- Blogs and Social Media management;
- Email template design & circulation;
- Management of print collateral;
- Monthly design reports;
- Quarterly newsletters;
- Production of development teaser documents, investment memorandums and presentations;
- Liaison with copywriting professionals;
- Production of marketing material for exhibition days;
- Management of branding and hoarding for construction sites
- Manage the development of microsites
- Assisting the investment team with the arrangement of client events and associated marketing collateral
Professional Skills and Experience
- Minimum 5 years marketing experience with a proven track record of results
- Copywriting experience preferable
- Design experience preferable
- Property/Real Estate experience desirable
- An organiser and ‘doer’ to work on the execution side of the strategy
- Knowing how to take design work from brief, to approvals, to print and production is essential
- Attention to detail to ensure quality and timescales are met
- Strong knowledge of MS Excel, other CRM and analytical applications, and ideally other Microsoft Office applications
- Experienced in producing presentations and marketing reports.
Attributes
- Experience of and highly competent in analysing information, problem solving and producing executive level commentary and reports
- Strong, analytical and presentation skills
- Strong sense of priorities and results
- Excellent communication skills both verbal and written
- Strong intellect with an aptitude for problem-solving and a tenacity to get things done
- Strong interpersonal skills, shows initiative and is capable of managing own workload
- Produces accurate work that they routinely sense check and is detail conscious
- Highly professional and well presented; is an excellent team player with a ‘can do’ and ‘hands on’ mentality
- Professional credibility with negotiation and influencing skills.
Status
This job description defines the role as it exists now. It is not meant to represent an exclusive description of the job holder’s responsibilities as these may vary from time to time in line with the needs of the business. This role may change and evolve over time and any changes will be communicated appropriately.