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Berkshire Care Home plans revealed

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Liz Foley
7 June 2022

Urban Village Group has today revealed plans to develop a new £12 million care home in a Berkshire village.

Eastfield House – a purpose-built 45-bed facility at Whitchurch-on-Thames, near Reading – is the latest care home development to be unveiled by the leading property investment and development company.

The Birmingham-based company is expanding its Urban Village Healthcare division across the country and has many senior living developments in the pipeline.

Proposals have been submitted to South Oxfordshire District Council for the development which will include nature walkways, a sensory garden, and a pavilion to allow residents to enjoy the leafy surroundings. Urban Village Group’s scheme includes parking spaces, landscaped gardens, a café/bistro, and activity lounges.

Construction is projected to start later this year. The completed facility will be let to Bracebridge Care Group for a minimum term of 25 years.

In the last 12 months alone Urban Village Group has unveiled plans to develop care homes in towns and cities across the UK, including Birmingham, Blackburn, Hastings, Sheffield, Telford and Wigan.

Urban Village Group chief executive officer Nick Sellman said: “Whitchurch-on-Thames provides a beautiful setting for our latest care home development. We are sure that residents will enjoy the nature walkways and sensory garden that form part of our proposal. Eastfield House will be a highly attractive care scheme which will prove extremely popular with our residents.”

He added: “We are on a mission to improve senior living provision in this country and our development will be a high quality facility for families in the region.

“There are around 400,000 older people in care homes in the UK. With old age, the level of disability and dependency increases rapidly and impacts significantly on the demand for care services. Urban Village Healthcare is determined to help meet this demand.”


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