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Care home development company launches as UVG expands into the healthcare sector

Liz Foley profile image
Liz Foley
24 September 2021

An ambitious new organisation has enlisted a highly accomplished executive team which will lead the launch of Urban Village Group into the health care sector.  The move will culminate in the development of a sector-leading portfolio of care homes across the UK.

Urban Village Healthcare, based in Birmingham, is rolling out a major multi-million-pound nursing home development plan and already has six sites in various stages of development. Each of the new homes, which will have a major design focus on the health and wellbeing of its residents, will create around 80 new jobs in each location. Some of the projects will offer supported living accommodation for people with disabilities.

Chief executive Nick Sellman said: “These are exciting times for everyone involved in Urban Village Healthcare. We have very aspirational development objectives and we are looking closely at a multitude of care home development propositions across the UK which will create hundreds of jobs.

“We are committed to making a positive ‘Social Impact’ through our Health Care investment activities, whilst remaining focused upon integrating Environmental, Social and Governance (ESG) factors within our long-term strategic growth plan.

He added: “We have recruited a highly experienced care delivery team to ensure that all of our developments meet the highest standards. Our care homes have been carefully designed to ensure those who live there can enjoy an excellent quality of life and be part of an incredible community.

“Our designers will focus on the wellbeing of residents by addressing specific age-related impairments that impact on mobility, sight, hearing and memory – all elements and issues which will be incorporated into the initial design planning.”

The new company has assembled a highly experienced board including COO Rose Bracher, CFO Martin Cooper and Executive Director Adam Faulkner.

Nick added: “With Rose, Martin and Adam on board, we are in a very strong position to rapidly grow the business by delivering high quality care schemes in key locations, providing new facilities for the elderly and disabled, and creating much-needed new jobs for local people.”

Urban Village Healthcare has a significant  project pipeline and is planning to create a purpose-built care home with supported living facilities in Shropshire.

A planning application for a 70-bed care home, with 12 supported living apartments for people with autism, at Randlay in Telford, has now been consented by Telford and Wrekin Council. Once completed, it will be managed by specialist operator Bracebridge Care Group.

It has planning consent for an £8.5 million facility in Wigan, featuring 66 en-suite rooms and communal facilities including lounges, beauty salon and guest rooms for relatives. UVHC will start on site in the month of September 2021.

An additional six schemes are currently at the planning phase. Over the next two years, the company aims to develop a portfolio of care home and extra care schemes in partnership with medium-sized providers with strong reputations and a local focus.

“All the statistics indicate that there is a growing demand for high quality care home facilities right across the country and we intend to play a significant role in helping to meet that demand, starting in Wigan and Telford,” added Nick.

Rose is an experienced director who has worked in the hospital and healthcare sector for many years. She is skilled in operations management including business growth and commissioning of new services including the acquisition of over 50 care homes. She is proficient in the development of high quality and governance frameworks to ensure that high standards of care are delivered for the group.

She said: “I am excited to be in a new role which provides the opportunity to be part of a strong platform, which will build the foundations of a well-structured care offering from the ground up. This opportunity gives me the ability to build upon the extensive experience I have gained during my many years within the care sector, to provide an excellent care offering for the residents of Bracebridge Care Group.”

Martin is a chartered accountant with over 20 years’ experience of board level appointments in the healthcare, construction and financial services sectors. He is an entrepreneurial, commercially focused, strategic and tactical finance expert with a wealth of knowledge in building financial frameworks, mergers and acquisitions.

He said: “I’m looking forward to being part of a team that will create something special at Urban Village Healthcare. I know the sector very well. In 2016 I joined Runwood Homes as chief financial officer, managing a large team responsible for finance, procurement, payroll and legal matters on behalf of a group with over 75 care homes and 6,000 employees.”

Nick is an experienced property developer with a specific focus on urban regeneration. He has been responsible for a series of redevelopment schemes in strategic locations across the UK. Specialising in the student, residential, PRS, office and care sectors, Nick has a proven track record of delivering high quality developments in locations with increasing economic growth, investment and regeneration. He is a specialist in sourcing strategic development opportunities and delivering quality construction programmes.

Adam is an experienced finance professional with an investment banking background. He is a qualified member of the Chartered Institute for Securities and Investments and has assisted in the execution of a multitude of successful fundraising and capital transactions including IPOs and M&A. He established his own consultancy offering business development strategies to SMEs in the property sector, utilising his extensive industry network to source the most effective and appropriate funding partners, including challenger banks, family offices and high net worth individuals.



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